Michael had been working in marketing at his father's printing business in the months before he died. One of his minor tasks was taking over responsibility for the outdoor sign. To ensure that a good selection of humorous phrases were posted there. Entertaining the public as they passed by. Installing this one a few weeks before the accident:
ʇuǝpıɔɔɐ
uɐ pɐɥ noʎ
sıɥʇ pɐǝɹ
uɐɔ noʎ ɟı
Posting it on their company Facebook page as well. Seemingly funny at the time. In hindsight, perhaps a bizarre example of life imitating art instead.
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